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A DEEPLY CURATED HISTORY OF HERITAGE,
CULTURE AND CRAFTMANSHIP
Social
A Feed As Intentional As Her Craft
Heli Kusumgar Designs' social media has always been a natural extension of her creations, never a separate conversation, always the same one continued. The importance of culture and heritage that runs through her designs runs equally through every creative, every caption, and every colour choice on her page. Nothing has been posted without purpose.
graphics & packaging
The logo for Heli Kusumgar Designs was never going to be just a mark. It was always going to be a story, one rooted in culture, heritage, and everything that sits close to Heli's heart. Every element was designed with intention.
The Hindi letter H, the dynamic bindi over the I, the parrot perched above her initial, the colour combination, the typography, nothing was chosen casually, and nothing was placed without meaning. The parrot, in particular, is an intentionally crafted detail - a symbol of the vibrant, bold aesthetic that defines Heli's work and the world she creates from. As subtle and elegant as Heli herself, and as bold as everything she stands for. Heli Kusumgar Designs wasn't just built. It was curated. And so is every element of the identity that carries her name.
Heli Kusumgar Designs’ colour world draws from the vivid, unapologetic richness of Indian craft and festivity, and it does so without restraint.
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The primary palette pairs Saffron Flame with Peacock Teal - two colours that carry both contrast and conversation. The saffron burns with energy, celebration, and the warmth of handmade things. The teal grounds it with depth, heritage, and artisanal calm. Together, they don't just coexist, they amplify each other.
Color palette & typography
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Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s,
From documenting the making process to telling the story of how Heli Kusumgar Designs came to be - from what it means to Heli, to what it feels like to be Heli, every piece of content was crafted to bridge the distance between her audience and not just her creations, but the person behind them. Because a brand built on identity deserves a social media presence that reflects one.
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