A DEEPLY CURATED HISTORY OF HERITAGE,
CULTURE AND CRAFTMANSHIP
Social
The goal with ICL’s social media was never just to showcase products. It was to make people crave the experience of the brand itself. Every visual and every line of copy was chosen to hold that standard.
The page became a living mix of formats, trends, seasonal moments, and product storytelling. We used what worked, adapted when needed, and kept the page feeling active, warm, and recognisably ICL. That movement is what kept the content engaging online and the brand memorable offline.
graphics & packaging
For ICL’s on-site branding, we created a wall illustration that told the story of the brand through hand-drawn visuals. Personal, nostalgic, and unmistakably tied to ICL, the mural gave people something to pause at and connect with.
Beyond that, we designed graphics and print material for catering and other touchpoints, each one carrying the same warmth and recognisability.
Off-site packaging followed a clear principle: the ice cream is the hero. Every cup, carry bag, menu, and printed element was designed to support the product, not compete with it. The personality of the brand remained present, but always in service of the experience.